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Homestaging

By

Admin

Posted in Marketing Trends On 05/01/2019

Homestaging – The USA trend is comming to europe

For the first impression there is no second chance. This is what we know not only clever sales psychologists, we know from our own experience. And this applies not only to people, but also to houses and apartments. Here too, the first few minutes decide whether a buyer is seriously interested in the property or not.

Another fact: almost 80% of all people lack the imagination to imagine an unfurnished room with furniture or a furnished room with their own furniture.

The solution is – Homestaging

In the 1960s, American actors began to make their selling properties for set designers to be the best. Since the 1970s, homestaging has become an integral part of the successful marketing of real estate in the US. In the 1980s, staging sales real estate first captured the British market and continues to be used there with great success.

In the 1990s, Scandinavia also discovered homesting. Currently about 70% of all houses in Stockholm are “staged”. Since 2006, homesting has also established itself in Germany, and more and more house sellers and brokers can profit from the advantages.

Residential properties are so neutralized that it is easier for the potential buyer to visualize his own individual ideas. Unwanted real estate is staged in such a way that the prospective customer feels directly addressed.

Advantages:

  • The period for selling your property can be reduced by up to 80%
  • Homesting can be partially 10% -15% higher purchase prices!
  • Renovation costs are lower (as renovation work is already carried out depending on the home staging package)
  • Professional and appealing images for marketing your property
  • Home Staging gives the prospect the impression of a new property

Cons:

  • The cost of a professional home staging can be up to 3% of the sales price, depending on the complexity and size of the object.
  • Your own bond to the property will be partially increased again

[es:]

Homestaging – La tendencia de los USA.

Para la primera impresión, no hay una segunda oportunidad. No solo los psicólogos de ventas inteligentes nos dicen que, también lo sabemos por nuestra propia experiencia. Y esto se aplica no solo a las personas, sino también a las casas y apartamentos.

Nuevamente, los primeros minutos deciden si un comprador está seriamente interesado en la propiedad o no. Homestaging puede ayudar. Otro dato: casi el 80% de todas las personas carecen de imaginación para imaginar una habitación sin muebles con muebles o un espacio amueblado con sus propios muebles.

La solución es: Homestaging.

Los actores estadounidenses comenzaron a hacer la suya en los años 60. Para la venta de bienes raíces de set diseñadores de manera óptima. El uso de la familia en los EE. UU. Ha sido una parte integral del exitoso mercadeo de bienes raíces desde la década de 1970. En la década de 1980, la puesta en escena de las propiedades de venta primero conquistó el mercado británico y continúa usándose allí con gran éxito.

En la década de 1990, Escandinavia también descubrió el homestaging. Actualmente, alrededor del 70% de todas las casas que se ofrecen en Estocolmo están “gestadas”. Desde 2006, el homestaging también se ha establecido en Alemania, por lo que cada vez más vendedores y corredores de casas pueden beneficiarse de las ventajas aquí.

Las casas se neutralizan de tal manera que hace que sea más fácil para los compradores potenciales visualizar sus propias ideas individuales.

Ventajas:

  • el período para la venta de su propiedad se puede reducir hasta en un 80%.
  • La estadía en casa puede resultar en un 10% -15% más alto en los precios de compra.
  • Los costos de renovación son más bajos (da Ya está en marcha el trabajo de renovación del paquete de puesta en escena del hogar.
  • Fotografías profesionales y atractivas para la comercialización de su propiedad.
  • La puesta en escena del hogar sugiere la perspectiva de una nueva de propiedad

Desventajas:

  • En función de la complejidad y el tamaño de la propiedad, los costos de una estadía profesional en el hogar pueden ascender hasta el 3% del precio de venta.
  • En algunos casos, el compromiso propio con la propiedad aumenta significativamente

 home staging, Homestaging

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